Harán concurso de nuevo logo para estrategia Marca País

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Representantes de la Comisión Multisectorial de Marca País y el ministro de Turismo, David Collado anunciaron que harán concurso para escoger un nuevo logo que represente la Marca País en el que podrán participar los jóvenes estudiantes de último año de publicidad y diseño gráfico de universidades y nivel técnico.

Rechazaron el logotipo anterior que ha llevado a críticas y cuestionamientos de plagios.

Collado afirmó que es inaceptable que ese logo forme parte de la estrategia Marca País.

“Somos la República Dominicana y Nadie puede jugar con nuestra imagen, con nuestra marca, con lo que somos y jugar con la tranquilidad y el bolsillo de la gente “, expuso Collado.

Explicó que los jóvenes ganadores en el primer lugar obtendrán tres millones de pesos  y  el segundo lugar será premiado con un millón de pesos. Ambos grupos serán apoyados para que estos recursos sirvan de base para desarrollar su propia agencia de publicidad, contando con la asesoría del sector privado y del equipo de mercadeo de Cervecería Nacional Dominicana y Sociedad Industrial Dominicana (SID).

Expuso que está concurso será manejado con el sector privado sin la intervención del sector público.

“Durante los próximos 25 días los participantes no solo emprenderán un gran reto sino también tendrán la oportunidad de acercarse a grandes expertos en materia de diseño gráfico, publicidad y comunicación”, afirmó Collado.

En la rueda de prensa Circe Almanzar, vicepresidenta de la AIRD y miembro de la Comisión explicó que estos recursos para los ganadores provienen del sector privado y afirmó que la Marca País es más que un logo y más grande que un símbolo.

Dijo que con la Marca País se busca alinear mensajes claves para promover la unidad distintiva del pueblo dominicano.

Expuso que este martes se realizará un foro semi presencial en el que distintos expertos en el que disertarán sobre la importancia de las marcas, sobre creatividad y sobre el conocimiento necesario para proyectar la imagen de una nación en el contexto actual, en el que además se anunciarán las bases del concurso.

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