Conoce las bases del concurso para elegir nuevo logo Marca País


La Comisión Multisectorial para la Marca País informó las bases del concurso “Una República llena de Talento” con el que buscan seleccionar el nuevo logo de la Marca País de la República Dominicana.

Las inscripciones estarán abiertas a partir del próximo miércoles 18 de noviembre.

La Comisión informó que la iniciativa tendrá una duración aproximada de dos meses en los que podrán participar estudiantes de término de las carreras de Diseño Gráfico y Publicidad, así como profesionales graduados con uno o dos años de experiencia.

La directora del certamen, Giséle Sangiovanni, explicó que “La República del Talento” contará con cuatro etapas (preselección, en base a criterios de diseño y creatividad; notificación de 25 seleccionados; presentación de los cinco finalistas; y anuncio del ganador) e invitó a los interesados en participar, obtener información o conocer sus bases a ingresar en la página web

La persona que resulte ganadora y quien ocupe el segundo lugar recibirán la suma de RD$3,000,000 y RD$1,000,000, respectivamente, para ser utilizado para emprender su propio negocio. Ambos, además, serán beneficiados con un año de asesoría sobre emprendimiento y el orgullo de haber creado la Marca País de la nación caribeña.

El jurado del concurso estará compuesto por miembros de la Comisión Multisectorial, así como por Lara Guerrero, presidente de MG Public Relations; Felipe Pagés, presidente de Pagés BBDO;  Eduardo Valcárcel, socio-director de Newlink Dominicana; Lil Esteva, vicepresidente ejecutiva de Induveca; Francisco Ramírez, VP ejecutivo de Negocios Personales y Sucursales del Banco Popular Dominicano; y Cándida Hernández, directora de Marketing de Cervecería Nacional Dominicana.

De igual manera, los participantes seleccionados serán acompañados por los creativos y diseñadores: Silvia Molina, consultora y especialista en Diseño de Identidad de Marca; Jorge González e Ian Víctor, propietarios de Moda Foca; Keith Thomas, propietario de Grupo Diseño República; Evaristo Angurria, propietario de @Angurria; y Freddy Jana, VP Creativo de la Agencia Ogilvy, quienes se encargaran de asegurar que la imagen gráfica elegida represente al país, comunique su propósito y lo mejor de la República Dominicana.


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